Secondly, even if they can find it, they won’t click it unless you get them excited to. Traditional button copy like “Sign Up,” “Subscribe,” and “Submit” won’t do that. Like everything else on your landing page, it’s important your call-to-action be benefit-focused. If you’re offering your prospects membership to a newsletter filled with expert insight, instead of “Submit,” use something like “Send Me Expert Tips!” instead. Put the emphasis on what your prospects will get by converting, not what they have to do to get it.
To make sure you are maximizing the returns from your Facebook ads, you need to do retargeting. What this means is that as soon as a person visits your page or viewed an ad you have up, they continue to see the ad when they continue to make use of the Internet. This ad type is cheap, simple to set-up and is usually effective. The more the person views the ad, the more they become prone to making a purchase from your company. This is a fantastic way to maximize sales and improve on the authority and trust of your brand.
Twitter offers a more automated means of lead capture. With a target web site, either your own or the ‘offer’ money site, you are in a position to write short articles or blogs and then post Tweets carrying links to these articles. Keep those down to about 10% of the total, linking the other 90% to interesting on-topic snippets elsewhere on the web. Then use a good scheduler to queue a week or two’s Tweets and then let it run on auto pilot.