Your content is the foundation of your inbound marketing efforts. According to Content Marketing Institute, content marketing is “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action”. Think of content as the fuel to all of your marketing campaigns from email to social. Create content that is impactful to your audience and drives sharing. Through creating high quality content, you can begin to gain your buyer’s trust and start breaking through the noise.
Most people who try network marketing fail – not because the products they are marketing are poor, but because they do not realise how much effort network marketing is, and how much time they need to put into it. All too often, would-be marketers give up when they get to the six month point, but they are not quite turning a good profit. What they don’t realise is that if they had waited it out just a few months more, and kept on marketing and expanding their business, then they could have been profitable.
One of the most energy-draining, negative productivity activity you can do as a network marketer is to prove that your business is legit, is good or isn’t a scam to any person. I see this happen all the time – an article about scams or network marketing or ridiculous strategies about network marketing is posted, and then in the comments section a ton of network marketers defend and rationalize their own company or business.
How do you do that? You need to create interest by offering a relevant mix of informative and entertaining content that builds a meaningful relationship with your audience. And you have to make sure that you are distributing your content through all the right channels – where your buyer spends time. This section goes into a bit more detail on some of the common tactics for inbound lead generation.
ROI is probably the most important metric in lead generation. The calculation is fairly simple: it’s the profit or loss you make from investing in a lead, compared against your initial investment. Let’s say you spent $15 capturing each lead, and a lead is worth $20 to you. Your profit from a lead ($5) against your initial investment ($15) gives you an ROI of 33%.
You need a stream of high-quality prospects that are searching for a home business opportunity and here’s what Luciano has done. I know he sounds like a member of the Italian mafia but I always love to talk to him because he’s so passionate about his business and work. I’m very careful about buying leads or that industry because it can go downhill fast. I only share this because I’ve worked with Luciano on a project and trust him.
It’s all about persuading someone to do what you want them to do, whether it’s to download something, buy a product/service or fill out an online form to learn more about whatever you’re trying to market. It’s all about making yourself and product appealing. The bottom line is attraction marketing is designed to attract potential customers and consumers to take action.
The self-directed buyer’s shields are up, and they are ignoring your messages. Developing a relationship to cut through the noise is critical. Not all leads that go to sales are ready to buy, so you have to make sure that you have in place a solid lead nurturing strategy to continue to build awareness and affinity for your brand while your prospect is self-educating. Through paying attention to your MOFU efforts through tactics such as lead nurturing, you can continue to have a relevant conversation with prospects long after your lead generation efforts.
ii) Give value before asking for anything: Whether you’re hosting a webinar, writing a blog post or speaking at an event, you have to offer tangible help before asking for the sale or any other thing that would require the attendee to move out of their comfort zone (e.g., purchase your product). This how to draw in your potential customer – and, hopefully, keep them.
Your brand story sets up the foundation for who you are and what you do and, if done right, will be the thing that your buyers admire as they meander through your sales funnel. Of course, all of that magnificent storybranding will be for naught without a quality website and some killer SEO which is exactly why you need to shore up your website: to be seen.
If you are branding your network marketing company all over Facebook, Instagram, and social media, there will be a percentage of your prospects that 'google' the company before you connect with them... And chances are they will find another leader to work with or some silly article telling them to NOT join your company. It is guaranteed that you will lose customers and business if you brand your network marketing company up front.
In conclusion, there is no set formula that will work for all types of businesses or individuals. It is best to approach attraction marketing in a way of seeing what works best for your company and then capitalizing on this. When you start to use these tips, you will soon start to notice the immense advantages that are derived from the use of effective attraction marketing when it comes to your niche and business.
"Before Attraction Marketing we never generated many leads or made much money... we used to bug family, chase friends, and put flyers on cars. We were always going after people trying to convince them, and it never worked. After Attraction Marketing we now have built a brand, people flock to us, and we have become the hunted instead of the hunter."
Prequalified prospects, sales referrals, or genealogy lists, whatever name is used, MLM leads are the lifeblood of any MLM (multi-level marketing) business, and without a continuous supply, the network marketing distributor will go broke and have to close down their MLM business. The question most networkers ask is “where do I get the best possible MLM leads for little or no money?” Are they generated on the internet, bought from an MLM lead-generation company, worked in the local market or found among friends and family? The answer is easier than it may seem; all of the above.
An investor lead is a type of a sales lead. An investor lead is the identity of a person or entity potentially interested in participating in an investment, and represents the first stage of an investment sales process. Investor leads are considered to have some disposable income that they can use to participate in appropriate investment opportunities in exchange for return on investment in the form of interest, dividend, profit sharing or asset appreciation. Investor lead lists are normally generated through investment surveys, investor newsletter subscriptions or through companies raising capital and selling the database of people who expressed an interest in their opportunity. Investor Lead lists are commonly used by small businesses looking to fund their venture or simply needing expansion capital that was not readily available by banks and traditional lending sources.
I think I’ve given you enough to sink your teeth into for now. Attraction marketing is a deep subject and I could probably write a book on it. If you are serious about the long term growth of your MLM business then I highly recommend that you dig deeper and get yourself into some attraction marketing training. For starters, you’ll want to check out a book called Magnetic Sponsoring by Mike Dillard. That book does an incredible job explaining attraction marketing and it’ll give you a good foundation to build on.
Start a YouTube channel that focuses on what you are all about. If your niche is fitness, then your channel should be all about fitness, so create videos about various aspects of fitness. Just like blogging, you want to be consistent with uploading videos to YouTube. Don’t forget to use basic SEO when you use YouTube, such as using a keyword or two in the description, including a back-link to your main website and using keywords in the title of the video and things of that nature.
In B2B, inbound is the preferred channel of lead generation. The whole process of drawing a lead into doing business with you—by educating first and selling later—matches the B2B business model, where businesses don’t make impulsive purchase decisions. Which is why inbound marketing in B2B takes leads through three levels of the sales funnel: ToFu (top of the funnel), MoFu (middle of the funnel), and Bofu (bottom of the funnel).
First I want to say how impressed I have been with your company. I have dealt with a great deal of leads companies over the last 6 years and have never dealt with a more responsive company than yours. Actually they don't come close to being this quick to respond- let alone it being the owner of the company to reach out. So thank you for that! Also, thank you for the information! I'm happy with that response - I was just curious about the process. This is only my second time ordering leads at or over 10,000 in quantity.