Good content marketing entertains and informs with blog articles, social media posts, and other bite-sized content that adds something to readers’ lives and draws them to your brand. Small businesses in particular should remember that with a little know-how, a single piece of content is easily repurposed as a mini marketing campaign (or even a killer sales deck). Why constantly reinvent the wheel when you can keep riding the ones you’ve already made?
Write articles or blogs. Writing is an effective way to get in front of your market through other people's websites, and your only cost is that of your time in writing. The key to writing an article or blog that another site will run is to make it useful and informative, but not advertorial. As a network marketer, you have two types of articles and markets: The first is related to your product or service. If you sell candles, for example, then write a Valentine's Day post on creating romance with candles or something about how candles can improve mood. The second option is related to direct sales and the MLM business. For example, you can write articles about how your MLM career changed your life or how to be successful in direct sales for lifestyle and business websites. Just know that most places won't want you to directly promote your business within the article, but they may allow you to include a link to your website in your bio.
There are a lot of different techniques that can be used with attraction marketing, and this includes search engine optimization, content marketing, video marketing and blog marketing to name a few. Others include social media marketing and pay-per-click tactics. You can take the time to test out a few methods and find out which ones work and which ones don’t. When you have a general idea of which method are working the best, then you can focus your efforts on them, but do use attraction marketing the right way.
ToFu: Leads at the top of the funnel need awareness. They know nothing about what you offer and what domain you operate in, so you’ll need to create a conversation around both these focus points—without selling your product up front. If you sell CRMs, you attract ToFu leads by talking about how SDRs (sales development representatives) can do their job better using CRM software. Blogs, ebooks and guides are content types that work well at this stage.
The goal behind content strategies is to obtain more followers and encourage interaction. A wonderful way to achieve this is to host Facebook giveaways or competitions. An example of this is to offer a hamper or gift certificate to every 500th subscriber. This leads to people that will “like” and “share” your page to take part in the give-away. You can also host competitions that encourage readers to answer questions or submit pictures that increase interactivity on the page that ultimately leads to subscribers that are more engaged.
The main reason why leading world companies create accounts in social networks is to attract traffic to landing pages and websites. YouTube's video hosting by the number of search queries is second only to the Google search engine, and you can attract some of this huge traffic flow to your site / landing page by simply posting your video (and related links to your web resources) on this hosting.
Update: Even if you do not have a blog, the posts you should be making in your facebook account should also follow this formula. Do not keep posting about your business opportunity. Mix it up and post value-adding content, and what you do as well on a regular basis, that can showcase your lifestyle. You business should’t be your sole identity. Be a real person, and mix up what you post.
Writing MLM-specific articles is another great way of establishing authority inside of MLM. When people type in a search term or phrase on a specific MLM topic, and an article appears with the networkers name as the author, if the article answers a specific question, and is not just a spam piece, then the reader will visit the site to learn more about the author.
Many MLM companies recommend starting with a list of 100 people you know, called your warm market. Although it's not a bad place to start when looking for customers and business builders, the technique could also backfire and get to the point where you're annoying friends and family. You're better off spending your time finding people who are interested in what you've got rather than trying to convince your commuting buddy to sign up when he doesn't want to.