Attraction marketing is a set of strategies used by entrepreneurs providing self-employment business opportunities, such as web- or home-based sales, to other entrepreneurs. Branding is the art and science of creating a recognized and singular image for a company or group of products. Personal branding is a crucial element of attraction marketing, giving potential clients a reason to seek out more information about business opportunities. Rather than actively soliciting new entrepreneurs for a business opportunity, attraction marketing strategies seek to attract potential client/owners to seek out a well-defined brand.
Okay, I’ll keep this one short. Stop spamming FB groups because it’s just bad for the whole industry. You’re giving people more reason to hate MLM because of this very unprofessional behavior. Learn how to respect the FB group’s rules. If a group is about investing, then stick to investing topics. If the group is about photography, then stick to photography posts.
Currently, everything has gotten digital and the players do not let others come up no matter how much good a content is. In this infographic mostly branding through inbound marketing aspect is covered but the truth is it takes an enormous amount of time to follow all these ethical practices and trickle up real fast. Most of the people who enjoy success do so because of their other tactics employed. The only way I believe a good content can spread like fire is social media otherwise who has time to build an enormous amount of links while Google wants to show the best content in real time, does not make sense, does it?
Lead management is a combination of several things. First you need the right tool to store your leads. There’s no point generating a torrent of leads if you can’t view them all, with context, in one place. And then you need to nurture every lead before they can be convinced about doing business with you. Finally, you’ve got to be able to rank your leads—based on how much (or how little) they engage with your business—so you can reach out to the hottest leads first.
No attraction marketing campaign would be complete without using Instagram to generate sales and traffic to websites. As a general rule of thumb, start at least 4-5 Instagram profiles and upload different photos to each one. Always use high quality images and be active on the site because the more active you are and the more you use hashtags properly, the more traffic you will send to your site, blog, YouTube channel or wherever else you want traffic to go to.
NOTE: we chose the network marketing industry to use as an example for illustration purposes in this blog post. However, these timeless Attraction Marketing principles work for ANY business in ANY niche. Whether you want to get more coaching clients, get more speaking gigs, or get more customers & buyers for ANY business, the following 7-Step Attraction Marketing Method is the best way to build a stable, successful, long term business in ANY industry.
Lead generation is the use of a computer program, a database, the Internet, or a specialized service to obtain or receive information for the purpose of expanding the scope of a business, increasing sales revenues, looking for a job or for new clients or conducting specialized research. Leads can consist of the names and addresses (or e-mail addresses) of individuals, corporations, institutions or agencies. Lists of leads can be gathered or filtered from targeted databases such as telephone and Internet directories.
Expired Listings. “These are listings that realtors had on the Multiple Listing Service (MLS) and they didn’t sell. I personally love these because they tend to be more frustrated already, having not sold with a realtor. This will many times translate into immediate appointments opposed to the ‘for sale by owners’ that need some time typically. Where do you get expired listings? It used to be that you had to work with someone that was licensed to get them. Now there are services that offer them so it's super easy to get a constant feed of them.”
At the same time, if you have advertisements online which appear more professional, but you want to attract youth-based businesses, you have to ensure that the online advertisements you use are more colorful, attractive and exciting. To put it simply, it centers around appealing to the correct audience, in the way of using the ideal outward push when it comes to appearance on every front.
C = Communicating and connecting in a consistent manner. Your audience wants to hear from you in a personable, direct way. Consistency implies a regular basis, but the key is setting the schedule in a way that your audience expects to hear from you. Make each piece of communication connect with your audience instead of a “sales pitch” to buy your product.
3. Business cards, buttons and brochures. Most companies offer sales aids that help the cold sponsoring process. If you owned a store, you would put out your "open for business" sign at the start of each day. Wear an "open for business" button promoting your product. Something catchy will inevitably create interest. If people are bold enough to quiz you about the button, they're probably outgoing and a great prospect. Pass out literature with your phone and e-mail, and use your business cards. Do this consistently. The law of averages says something has got to happen.
U.S. companies often overlook the lucrative business opportunity seekers and MLM market that exists in Canada. Sure, it costs a little more to mail to Canada, but many successful ventures which are common in the U.S. have had little exposure north of the border. We have access to thousands of Canadian opportunity seekers ready to earn extra income.
While attraction marketing techniques can prove beneficial for a business, it's important to keep a few key points in mind before you use this method of attracting customers. For one, if a business owner tells lies and makes misrepresentations about how the product has bettered his own life, it can lead to legal problems and mistrust of the organization as a whole. Also, when teaching this marketing technique to new sales associates, the business owner has an obligation to address moral and ethical issues to protect the company's integrity.
In conclusion, there is no set formula that will work for all types of businesses or individuals. It is best to approach attraction marketing in a way of seeing what works best for your company and then capitalizing on this. When you start to use these tips, you will soon start to notice the immense advantages that are derived from the use of effective attraction marketing when it comes to your niche and business.
Lead Generation Software Tools: This free tool from HubSpot includes lead capture and contact insights features, which will scrape any pre-existing forms you have on your website and add those contacts to your existing contact database. It also lets you create pop-ups, hello bars, or slide-ins — called "lead flows" — that'll help you turn website visitors into leads immediately.
Lead generation falls within the second stage of the inbound marketing methodology. It occurs after you've attracted an audience and are ready to convert those visitors into leads for your sales team (namely sales-qualified leads). As you can see in the diagram below, generating leads is a fundamental point in an individual's journey to becoming a delighted customer.
In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.
With the advent of internet marketing has come a whole new science of selling online making the acquisition of those elusive network marketing leads just a little bit easier. Easy access to the internet for both the marketer and, much more importantly, their potential customers, has forced a whole new set of ideas to the forefront. Here are just a few of the options that are now available.
Twitter has Twitter Lead Gen Cards, which let you generate leads directly within a tweet without having to leave the site. A user's name, email address, and Twitter username are automatically pulled into the card, and all they have to do is click "Submit" to become a lead. (Hint for HubSpot users: You can connect Twitter Lead Gen Cards to your HubSpot Forms. Learn how to do that here).
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Before you can talk to a prospect and start generating interest, you need to know and understand your company, product line and compensation plan. Being educated will give you more confidence when you are talking to your leads because you will be able to answer questions, overcome objections and determine the potential fit with your prospect. Now, this does NOT mean you have to explain everything about your business. you simply need to know where to point them. Having a link to a video about your compensation plan will save you time and frustration of trying to explain it over the phone. You also want to use whatever resources and tools your company has to lessen the amount of talking you have to do on the phone.
The best attraction marketing systems will achieve 4 things. The 1st is that it will continuously attract endless supplies of quality based leads. The 2nd part of these systems is to create relationships with the leads. While the 3rd, allows the network marketer to generate and income off the leads and the 4th part of these systems is the process of duplicating in getting others to join in on the same opportunity.
Direct Mail. “Just like each of the above all on their own could be a standalone marketing campaign to feed your business enough leads forever, this could as well. You can generate these letters and target all kinds of lists, so you can get very specific and never ever run out of potential campaigns. I use melissadata.com for my lists, but there are many companies that can and will sell you lists. I then use a done-for-you service. They create, print, stamp and send to us to drop in the mail. It cannot get any easier than that. These letters we use are in hand written font and made to look like you wrote it out on a yellow pad of paper. They're mailed in invitation- type envelopes so they get opened and not tossed in the waste basket.”
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Webinars - A webinar is a live video session which your visitors can view and participate in. Webinars typically last between half and hour to an hour and provide information and educational material about a specific topic. Because webinars are interactive and require a big investment in time, they can be a great way to not only create a lead but also to educate and convert them.
Craft your brand around your personal style as much as possible. Make marketing decisions consistent with your brand, even if your brand doesn't completely mesh with your personal style. For example, if you are most comfortable in jeans and T-shirts but you are marketing an opportunity to sell life insurance, wear a suit and tie to each meeting for maximum impact. As another example, if you prefer web advertisements to look more professional, but you are marketing a more youth-based business opportunity, make your advertisements more colorful and exciting.
Not all of your site visitors are ready to talk to your sales team or see a demo of your product. Someone at the beginning of the buyer's journey might be interested in an informational piece like an ebook or a guide, whereas someone who's more familiar with your company and near the bottom of the journey might be more interested in a free trial or demo.
When you’re brand new, starting with your warm market and then moving on to the traditional MLM marketing techniques is usually a good route to go. But eventually you’ll go through your warm market list and run out of people to call. Eventually you’ll get to a point where you’ll want to move the business away from you so that you can literally do whatever you want whenever you want (TRUE time freedom).
6. MLM trade journal advertising. A well-written and properly placed ad can generate some good contacts. But don't expect thousands or even hundreds of inquires. These publications are read by experienced distributors who see lots of offerings. Yours must stand out in order to compete. Many publications will offer you a press release to accompany your ad that will greatly enhance your inquiries.
How do you attract and handle leads? It's a simple question, but few of the companies we talk to have a definitive answer. More often than not, there is no process in place for generating and managing leads from first conversion through sales closing. If a process exists, it's commonly a mix of manual sorting and inefficient communications that risk losing leads and the all-important timing between a bottom-funnel request and a sales response. Here are 10 steps you should take to improve your lead generation and management process.
We are always making sure that all of our Biz Opp Leads are as current as they can possibly be so that your List always contains the up-to-date information you expect to receive. This means that we have to pay attention to any and all of the changes that occur in the business world, such as new technological developments, in order to provide you with the latest and greatest Lead information.
We know that creative business partnering and networking can help everyone save time, money and energy for the more soul-satisfying aspects of living. Therefore, we have partnered with state-of-the-art recruitment generating systems and vendors to save you time and money and by providing you with the highest quality traffic and business opportunity leads for your business. See our Services to the left! Each link has an explanation of each service.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Use social media. Posts asking people to join your team won't likely produce results, but if you're clever, you can use social media to generate interest in your business and possible leads. For example, if you sell weight-loss products, you can promote before and after pictures on Pinterest or Instagram. If you sell makeup, you can post tutorials on YouTube that you share across social sites.