Not all of your site visitors are ready to talk to your sales team or see a demo of your product. Someone at the beginning of the buyer's journey might be interested in an informational piece like an ebook or a guide, whereas someone who's more familiar with your company and near the bottom of the journey might be more interested in a free trial or demo.
Building a network of successful clients who will spread the word about your business opportunity on their own can contribute to meeting goals of attraction marketing. A network of brand champions can do much to enhance a brand image, the same way a group of unsatisfied ex-customers can tarnish it. Offer referral incentives encourage your most successful entrepreneurs to bring their friends and family onboard, for example.
It takes a lot of hard work to get people interested in what you’re selling or offering. It takes even harder work to get people to join your email list. When attraction marketing is done the right way, then those things become easier to do. Before you know it, you will be building, maintaining and strengthening your relationships with prospects, new customers and current customers.
Lead generation is very important for the growth of a business. The buying process has changed and marketeers need to rethink and refocus their efforts in order to stay relevant. If people demonstrate to you that they are interested in your business, when you go to contact them about your offering they are no longer a stranger– but rather a true sales prospect who has “told” you they are interested in your product or service.
Imagine you have 125 leads. Every lead has engaged with your business in unique ways, and they’re in different stages of your sales funnel. It’s not humanly possible to glance at a lead and recall how closer/farther they are to your business—until you use lead scoring technology. Lead scoring is a method by which you define parameters to qualify or “score” a lead in the CRM. So a CTO might get 15 points by virtue of their designation, and a lead who clicked on a link in your email might get 10 points (versus a lead who only opened your email and gets 5 points). All these points add up, and the higher the score, the hotter the lead. Putting a score on a lead cuts down your decision-making time in terms of which lead you should contact first.
Pro Tip: To accurately measure the effectiveness of your lead generation from Instagram, use a dedicated landing page on your website with a URL that’s shared only on Instagram. Then review your website analytics to accurately tally the number of visits from Instagram, as well as the behavior flow and/or conversions of visitors after they land on this page.
It takes a lot of hard work to get people interested in what you’re selling or offering. It takes even harder work to get people to join your email list. When attraction marketing is done the right way, then those things become easier to do. Before you know it, you will be building, maintaining and strengthening your relationships with prospects, new customers and current customers.
If you want to go the technological route, it’s not a bad idea to check out what is out there in lead generation software. You will be able to more effectively send e-newsletters, organize your contacts in a database, and exploit a variety of features which will help you to generate more network marketing sales leads. Implement these step by step, and before you know it you will have a well-developed marketing strategy that helps you to reach out to prospects in a more personalized way.

Direct Mail. “Just like each of the above all on their own could be a standalone marketing campaign to feed your business enough leads forever, this could as well. You can generate these letters and target all kinds of lists, so you can get very specific and never ever run out of potential campaigns. I use melissadata.com for my lists, but there are many companies that can and will sell you lists. I then use a done-for-you service.  They create, print, stamp and send to us to drop in the mail. It cannot get any easier than that. These letters we use are in hand written font and made to look like you wrote it out on a yellow pad of paper. They're mailed in invitation- type envelopes so they get opened and not tossed in the waste basket.”
Awesome! Thank for the kind words – glad you enjoyed the post. The infographic was custom built in-house. Infographics are definitely an awesome way to get engagement as well as get information across in an effective and entertaining way. Canva has some basic infographic templates you may be able to work with that should certainly help get you started.
Beyond incentives, often a key part of the conversion funnel that can be optimized is the lead form. Although it is beneficial from a business standpoint to collect as much information as possible about a prospect, more forms fields leads to a reduction in form submissions. Experiment with different form lengths to see what is optimal in terms of lead capture and lead information.
While in recent times attraction marketing has been closely tied to MLMs, it has been used for years by major corporations. For example, commercials where a celebrity claims how well a beauty product has improved her skin or hair. In the past, corporations were the only ones that had access to a larger market due to substantial advertising budgets. Nowadays, the Internet, infomercials and organized groups that have developed, tried and tested methods of drawing customers in this way have made it simpler for even small businesses to benefit from attraction marketing.
Attention scarcity is driving a shift from “rented attention” to “owned attention”. Historically, most marketing has been about renting attention other people have built. An example of this would be if you purchased an ad in a magazine or rented a tradeshow booth. But in the noisy, crowded market that today’s buyers live in, rented attention becomes less effective as attention becomes even scarcer. Of course, this is not an either-or proposition; you will ideally use a mix of rented vs. owned attention for your lead generation efforts to be affective.
Most people who try network marketing fail – not because the products they are marketing are poor, but because they do not realise how much effort network marketing is, and how much time they need to put into it. All too often, would-be marketers give up when they get to the six month point, but they are not quite turning a good profit. What they don’t realise is that if they had waited it out just a few months more, and kept on marketing and expanding their business, then they could have been profitable.
Awesome! Thank for the kind words – glad you enjoyed the post. The infographic was custom built in-house. Infographics are definitely an awesome way to get engagement as well as get information across in an effective and entertaining way. Canva has some basic infographic templates you may be able to work with that should certainly help get you started.
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6. MLM trade journal advertising. A well-written and properly placed ad can generate some good contacts. But don't expect thousands or even hundreds of inquires. These publications are read by experienced distributors who see lots of offerings. Yours must stand out in order to compete. Many publications will offer you a press release to accompany your ad that will greatly enhance your inquiries.
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Visitor Tracking: Hotjar has a heatmap tool — a virtual tool which creates a color-coded representation of how a user navigates your site — that helps you understand what users want, care about, and do on your site. It records visitors and tells you where they spend the most time on your site. You can use it to gather information on your lead generation forms, feedback forms and surveys, and more.
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