Cost per click advertising (e.g. AdWords, Yahoo! Search Marketing) overcomes this problem by charging advertisers only when the consumer clicks on the advertisement. However, due to increased competition, search keywords have become very expensive. A 2007 Doubleclick Performics Search trends report shows that there were nearly six times as many keywords with a cost per click (CPC) of more than $1 in January 2007 than the prior year. The cost per keyword increased by 33% and the cost per click rose by as much as 55%.
Thought leadership though is more than simply having quality content and making that content relevant to your target audience. It deals with the entire suite of broadcasting your brand, who you are, and what you know about your industry and the solutions you have available across many different avenues. Social media, trade shows, marketing metrics, and lead nurturing all make up vital pieces of your thought leadership toolset.
Writing and commenting in MLM niche forums is yet again another great way to generate free MLM leads. Network marketers hang out on forums reading, writing and asking questions. When a new expert shows up on the forum answering specific questions, the regular readers will go investigating to find out who they are, and a new relationship will start to form.
In the old world of information scarcity, the concept of “lead generation” meant marketing found the names of potential buyers and passed them to sales. Buyers expected that they would have to talk to sales and sales expected to speak to uneducated early stage buyers that may not yet be qualified. This has all changed. Today, buyers can do their own research online and can find a variety of educational resources through search engines, social media, and other online channels. Through content resources, today’s buyer can learn a great deal about a product or service before ever having to even speak to a sales person. So businesses must make sure that they build their digital presence.
MLSP is run by Brian Fanale and Norbert Orlewicz. David Wood created Empower Network. Mike Dillard launched Magnetic Sponsoring, which went through a brand shift, was sold off, and is now in the hands of Tim Erway as Elite Marketing Pro. Net Divvy was created by Vince Reed. Now IPAS is on the scene under the helm of Chris Campbell and Chris Jones.
Start a YouTube channel that focuses on what you are all about. If your niche is fitness, then your channel should be all about fitness, so create videos about various aspects of fitness. Just like blogging, you want to be consistent with uploading videos to YouTube. Don’t forget to use basic SEO when you use YouTube, such as using a keyword or two in the description, including a back-link to your main website and using keywords in the title of the video and things of that nature.
Attraction marketing can generate massive results if you take advantage of social media, especially Facebook. On that note, you want to create at least 2-3 Fan Pages on Facebook. Focus on building up each page and post at least 1-2 times per day, but only make sure that one out of 10 posts are marketing related. For example, if you’re in the health and fitness niche, then post general info on each Fan Page, but after every 10 post you can publish something marketing related.
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The connection between television appearances and new subscribers is historically difficult to track, but WP Curve’s television appearance significantly increased search traffic for branded terms – and search traffic accounts for 42% of WP Curve’s new signups. With TV as their megaphone, WP Curve saw a 27% increase in recurring revenue for in March. Read all about it here.
To get more reach for your CTA feed post, encourage your regular audience to share it to their stories. Most users are able to share a regular feed post to a story. When a user shares your post to their story, your post is clickable and viewers can visit both your post and your profile directly from the Instagram story post. This helps you reach new audiences, all thanks to your existing followers.
Before you start trying to generate more leads, make sure you know who you're trying to reach and where you might be able to find them—physically or virtually. First, identify the need or want that your product or service can address. For instance, joining your direct sales business can help a person fulfill a need for more income. Perhaps the wellness products you sell can help people meet their desire to stay healthy.