Unlike outbound marketing — television commercials, print advertisements, internet banners, email lists, and good old-fashioned cold calling, where you are proactive in your outreach to new customers — inbound marketing meets consumers where they want to be, providing the content and resources that will pull them into your business. The outbound style of casting broad nets for leads still has its place, but by and large inbound marketing has proven a more effective — and cheaper — means of generating quality leads.
Attraction marketing is the culmination of your marketing efforts to draw customers to you and your brand. As with any marketing strategy, attraction marketing focuses on setting your brand apart from your competitors by making your company attractive to potential buyers. This is accomplished through developing your brand marketing strategy by evaluating your marketing goals, evaluating how your are performing, and adjusting your plan using metrics.
Attraction marketing can generate massive results if you take advantage of social media, especially Facebook. On that note, you want to create at least 2-3 Fan Pages on Facebook. Focus on building up each page and post at least 1-2 times per day, but only make sure that one out of 10 posts are marketing related. For example, if you’re in the health and fitness niche, then post general info on each Fan Page, but after every 10 post you can publish something marketing related.
No attraction marketing campaign would be complete without using Instagram to generate sales and traffic to websites. As a general rule of thumb, start at least 4-5 Instagram profiles and upload different photos to each one. Always use high quality images and be active on the site because the more active you are and the more you use hashtags properly, the more traffic you will send to your site, blog, YouTube channel or wherever else you want traffic to go to.
If you want quick leads to your business opportunity as of yesterday, why not send a quick request. You just need to visit the members list, choose target members and send them a message. Remember, you can categorized members according to their countries of origin. So you can go for Australian, UK, USA … business opportunity leads without having to sift through hundreds of countries that you are not interested in.
To get more reach for your CTA feed post, encourage your regular audience to share it to their stories. Most users are able to share a regular feed post to a story. When a user shares your post to their story, your post is clickable and viewers can visit both your post and your profile directly from the Instagram story post. This helps you reach new audiences, all thanks to your existing followers.
I think I’ve given you enough to sink your teeth into for now. Attraction marketing is a deep subject and I could probably write a book on it. If you are serious about the long term growth of your MLM business then I highly recommend that you dig deeper and get yourself into some attraction marketing training. For starters, you’ll want to check out a book called Magnetic Sponsoring by Mike Dillard. That book does an incredible job explaining attraction marketing and it’ll give you a good foundation to build on.
Attraction marketing is commonly associated with multilevel marketing (MLM) organizations. The associates of these companies explain how the product or service has improved their lives to groups and individuals in an effort to convince people to patronize the business, either by becoming an associate or purchasing products. Some businesses, such as Eggland's Best, now use attraction marketing techniques on social media websites and blogs.
Lead generation is the process of finding people (leads) who’re likely to become your customers immediately or in the future. “Finding” people implies finding information about people, like their name, email ID or organization’s name, all of which you can use to initiate a business relationship with them. You can generate leads organically and/or by spending money, depending on your resources.
To find quality high converting mlm leads you need to compare different mlm companies and find one that has proven results from those in the field. You are looking for a company where no matter what mlm or network marketing business you are involved in will be able t give you quality leads. For finding leads on your own you need to advertise, create websites, write articles and some how get more and more people to come to you for information. Creating your own leads is a far more wise decision then spending your hard earned money on people who haven't even asked for what you are offering. You can't even compare that to a person who specifically fills out a form and requests more information about your business. Stop wasting your time targeting the wrong MLM leads for your business (opportunity seekers – people who have only proven that they know how to fill out a form) and target the right leads to your business "proven business opportunity buyers" (other networkers - people who have already proven that they can and will spend money on a business opportunity.
If you want to build a list of qualified prospects and increase your chances of making sales to them in the future, then you need to focus on creating an attraction marketing campaign. You can create a campaign with the sole purpose of building an email list of subscribers who will eventually express even more interest in whatever you’re marketing. Even if you don’t offer products/services, you can still benefit from having a huge email list. There’s an old saying about the money being in the list, and this still holds true today.
Build an email list. There is a system for working with leads. The first step is getting them to be aware of and take an interest in what you have—by visiting your website, for example. The next best step is to ask your leads to sign up for your email list. You can get them to sign up by offering something for free, such as a report or something useful, from your website. For instance, if you're selling wellness products, then you might offer a guide to good-for-you ingredients or recipes. This will allow you to communicate with your prospects and provide valuable information related to your business and the general field that it's in, such as special sales, events, news, and research—and stay top-of-mind to your past, current, and possible future customers. Just be sure that you're following the laws and regulations regarding email marketing.