This mainly happens through digital channels, using inbound marketing techniques and a little bit of old-school outbound marketing (more on that in a minute). Buyers today do so much online information gathering on their own, they’re not so keen on listening to traditional sales pitches. Instead, companies have to meet prospective buyers on their own turf: the internet.
Remember that Attraction Marketing is a one-time thing that you set-up, and you’ll benefit from it for life. For example, in my case it took me about 2 months to get results and another 3 months to improve it. And from that effort, I already average at 20-30 prospects per day for the businesses and products I’m promoting. So the journey has been worth it for me.
It’s long been known that headlines attract more attention than body copy on a written page. Decades ago, the father of modern advertising, David Ogilvy, found that 8 out of 10 people will read a headline, while only 2 will read the body copy. Make sure the big, bold words at the top of your page give prospects a reason to read the rest of it by communicating the benefit of claiming your offer. If you can’t explain what’s in it for your audience immediately, they won’t continue on.
Once you have a good mix of high-value content, including visual content, start promoting it on social channels. The more engagement you get, the more Google considers your content to be of high value, which in turn boosts your SEO rankings. Search engines look for natural links, so the more informative your content is, the more likely people will link to it naturally.
You may think direct mail is a thing of the past. But it’s still effective for targeted communications. Consider a content asset developed for high-level executives. Executives don’t usually browse the web for information. And it can be hard to get through to them via email. That means they may not come across the content you’ve developed with them in mind. This is where direct mail can prove powerful. You could send a direct mail piece to this audience to make them aware of your new, targeted content asset. Direct mail also gives you a chance to grab the attention of a hot prospect by being creative and interesting with your message and presentation.
7. Ads in local newspapers. Classified ads can pull many leads if handled properly, and weekly newspapers are usually inexpensive. You can use this method to drive people to your Web site as well. But be careful with your investment here. Getting leads is easy. Converting them into productive parts of your organization is hard work, but it's a strategy that will get results as you improve your cold sponsoring and training skills.
One of the reasons you want to use YouTube is because people often prefer watching instead of reading. You easily convey your message and you can easily entice people to take action, if your videos are of good quality. Not only that, but videos tend to rank easier than written content and millions and millions of people watch videos on YouTube every single day. If you create good videos that focus on a specific niche, then eventually attraction marketing will start working its magic.
Pro Tip: To accurately measure the effectiveness of your lead generation from Instagram, use a dedicated landing page on your website with a URL that’s shared only on Instagram. Then review your website analytics to accurately tally the number of visits from Instagram, as well as the behavior flow and/or conversions of visitors after they land on this page.
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Then figure out where your target customers can be found—both physically and virtually. College students who need more income can be found on campus or on online forums or websites about learning to manage your money. Athletes and people who lead healthy lifestyles can be found at gyms and online groups or websites about running, yoga, healthy eating, and more.