One of the most energy-draining, negative productivity activity you can do as a network marketer is to prove that your business is legit, is good or isn’t a scam to any person. I see this happen all the time – an article about scams or network marketing or ridiculous strategies about network marketing is posted, and then in the comments section a ton of network marketers defend and rationalize their own company or business.
Instead, take the time to create a professional LinkedIn profile and make sure everything looks nice and neat. Do not create a profile that is filled with clutter because you will be overlooked by serious LinkedIn users. When attraction marketing is used properly on LinkedIn, then you could easily grow your business from a small time operation to an overnight success, sort of speaking.
There are a few ways to use LinkedIn lead generation as an effective marketing tool. One way that people don’t often think of is participating in LinkedIn answers. There is a section on LinkedIn where people ask industry-specific questions and get advice. As an industry insider, you have the knowledge that can help people with these questions. Through participating in a regular dialogue of advice-giving, you can establish yourself as a thought leader. Moreover, you can optimize use of this tool by pointing people to your online blog that gives more information about the subject. Make sure to send them to a blog with a call to action at the end!
Salespeople and marketers like to talk about the funnel. The funnel is a way of describing all of your business’ potential customers, and how some of them will evolve into actual customers. The top of the funnel (TOFU) is full of leads — potential customers, most of whom are just trying to find solutions to the problems they’re experiencing but who may not be ready to purchase right away. The goal is to help guide as many of those leads as possible through the middle of the funnel (MOFU), where there is more interest in your product or business, to the bottom of the funnel (BOFU), where fewer people remain, but they’re the ones who are ready to do business.
People have only so much attention to give. But there’s so much content and information available in our digital world, businesses are constantly battling to catch the eyes and ears of potential customers. Some call this the “Attention Economy,” meaning that attention is a precious resource that drives markets. You might think of it as a “Customer Economy,” since ultimately your goal is to win customers and their business.
Find a good balance between positivity and practicality. If your website is stocked with positive promises of exponentially growing wealth, visitors are likely to become skeptical of the reliability of your claims. If there is no positive hype in your marketing presentations, on the other hand, people may not catch the enthusiasm needed to take an entrepreneurial risk. The same goes for presentations made in person. Exude positivity in your presentation and messaging, but temper your positivity with real-world insight into the challenges and hurdles that come with the opportunity. Being real and down-to-earth can do much to build trust with your prospects, who have likely seen a number of scams before finding your opportunity.
Set it and forget it (Leverage): Because you're creating content on the Internet, which will probably outlive all of us. You can create valuable content once, on a particular topic, and not have to create it again! Unlike a face-to-face presentation which would have to be re-delivered each time, your education has been recorded, and can be reapplied. It frees up your time, allowing you to focus on other aspects of your business.
"Over the last 18-24 months at least 90% of my success has come directly come from the philosophy of Attraction Marketing. If you're looking to build a real estate business, home business, furniture store, cleaning business, coaching business... wouldn't it be better for you to attract YOUR perfect person instead of going out and hunting, begging, pleading, and convincing for their business? If you're looking to grow a highly sustainable and long term business, I highly recommend Attraction Marketing."
Craft your brand around your personal style as much as possible. Make marketing decisions consistent with your brand, even if your brand doesn't completely mesh with your personal style. For example, if you are most comfortable in jeans and T-shirts but you are marketing an opportunity to sell life insurance, wear a suit and tie to each meeting for maximum impact. As another example, if you prefer web advertisements to look more professional, but you are marketing a more youth-based business opportunity, make your advertisements more colorful and exciting.
Build an email list. There is a system for working with leads. The first step is getting them to be aware of and take an interest in what you have—by visiting your website, for example. The next best step is to ask your leads to sign up for your email list. You can get them to sign up by offering something for free, such as a report or something useful, from your website. For instance, if you're selling wellness products, then you might offer a guide to good-for-you ingredients or recipes. This will allow you to communicate with your prospects and provide valuable information related to your business and the general field that it's in, such as special sales, events, news, and research—and stay top-of-mind to your past, current, and possible future customers. Just be sure that you're following the laws and regulations regarding email marketing.