Great advice on B2B marketing in these four primary channels. I’ve also seen that the most successful B2B channels can vary greatly by niche and vertical. In my industry, paid and organic search are king, with email, content and social supplementing our search marketing. In others that perhaps are less niche, I can see how social and content marketing making more of an impact. My company is boberdoo.com, which makes software for lead generators.
How do you do that? You need to create interest by offering a relevant mix of informative and entertaining content that builds a meaningful relationship with your audience. And you have to make sure that you are distributing your content through all the right channels – where your buyer spends time. This section goes into a bit more detail on some of the common tactics for inbound lead generation.

Your blog is a fantastic place to create trust with your buyers. Readers can stumble upon your blog from all over the web, so you want to make sure it is search-engine optimized. Remember that someone reading the blog may not want to immediately sign up for a demo, so highlight the Calls-to-Action that ask your reader to subscribe to the blog or to follow you on social channels. A well laid out blog will keep your readers interested, coming back for more, and hopefully curious enough to start looking at the rest of your site. Keep your readership up and position your blog as a gateway to conversion.
With the growth of the internet, the world has changed from one of information scarcity to one of information abundance.  In fact, according to Google chairman Eric Schmidt “there was 5 Exabytes of information created between the dawn of civilization and 2003, but that much information is now created every two days and the pace is rapidly increasing”.  
Get them to watch a company presentation and then ask them what they liked about what they saw. One of the, if not THE, best question to ask a bought MLM lead is: “What has recently changed in your life that has you open to a home business?” This question is frigging awesome to get them to open up. If your upline has not provided you with a place to purchase MLM leads for practice and to work with, I have a partnership with Responsive Data where you can buy MLM leads on this site. I have personally bought from this site and the leads are good quality but like I said, you STILL have to treat them like a lead, not a laydown sale. My favorite type are the local leads as I think it is a bonus if I can say I live in their area.
The goal behind content strategies is to obtain more followers and encourage interaction. A wonderful way to achieve this is to host Facebook giveaways or competitions. An example of this is to offer a hamper or gift certificate to every 500th subscriber. This leads to people that will “like” and “share” your page to take part in the give-away. You can also host competitions that encourage readers to answer questions or submit pictures that increase interactivity on the page that ultimately leads to subscribers that are more engaged.
Nobody is just going to give you their email address, which is why you have to entice them. You have to give them a reason to give them your email address. This brings us to our third tip, you want to give something for free away in exchange for email addresses. Don’t worry though because you don’t have to give away physical products, and digital based-products/items are the best kind to give away.
ALL businesses, especially network marketing companies, come and go all the time. 90% of businesses don't survive the first year in ANY industry. And we've seen all too many horror stories of MLM companies changing their compensation plans overnight, which leaves entrepreneurs like you and me with zero income for our families. Build your business on concrete, not quicksand... Brand YOU.
Nurturing a lead involves careful and consistent communication with the lead, as you try and convert them into your customer. If you’re in SaaS, the problem statement could look like this: somebody just signed up for my product, so 30 days from now, how do I get them to sign on the dotted line? You use a tool like email. Well-compiled emails, sent at regular (but unobtrusive) intervals, have a very good chance of gaining your reader’s mindshare and making them invested in your product. With each interaction, you take a step towards bringing the lead closer to your business.

Now, how much of these do you create? The general guide is to make it 80% Content and Relationship, while only 20% would be for promotions. Remember that people buy from those that they already know, like and most importantly, trust. So if your viewer doesn’t trust you YET, why bother promoting something to them? This is the reason why majority of your articles should be content/relationship types.
Perhaps the best thing about attraction marketing is it can result in you making more sales than you imagined. Sure, you might be doing alright in that department, but if you’re not using this kind of marketing, then you are potentially missing out on making even more sales. When you appeal to people and you communicate with them in a way that resonates with them, then they will be more inclined to buy from you.
I think I’ve given you enough to sink your teeth into for now. Attraction marketing is a deep subject and I could probably write a book on it. If you are serious about the long term growth of your MLM business then I highly recommend that you dig deeper and get yourself into some attraction marketing training. For starters, you’ll want to check out a book called Magnetic Sponsoring by Mike Dillard. That book does an incredible job explaining attraction marketing and it’ll give you a good foundation to build on.

Do not underestimate the power of social media. If you don’t have a large or even a medium following on social media, especially Facebook, then you’re missing a huge opportunity. The larger your social media following is, the more sales you’ll make and the more chance you have of your products/services/information going viral due to your followers sharing your posts, website link and so forth.
Lead generation can be an easy way to increase your return on investment and greatly expand your client base. Approach it just like you would any other advertising endeavor: set aside a reasonable budget to test it and see if it works for your business. The key to being successful in lead generation is to brush up on your sales and marketing skills so that the leads you receive convert at a high sales rate. Do not try to approach this method of marketing without the ability to follow through and close the sale.
A lot of people turn to attraction marketing because of how easy it is to get started with it, but also because of how affordable it is. In fact, if you do things right, you don’t have to spend much money at all. Do bear in mind that many attraction marketing methods may require a little bit of money and other methods can be done for free or you can spend money on them. Generally speaking, this type of marketing is affordable and just about anyone should be able to get started with it without spending a substantial amount of money.

All the while, you’re watching people that seem less smart than you achieving millions of dollars in sales, and you’re wondering what you are doing wrong. Are you actually in the wrong business? Is there something wrong with you that have made it virtually impossible for you to succeed? The truth is, it all comes down to having enough money to work with, and the inspiration within yourself, that allows you to become successful.

You also may want to consider internal factors, like making sure all of your sales reps have hot leads to work, rewarding top-performing reps with the most promising leads, or other strategies that work for your business and culture. Different sales organizations distribute leads differently, but however you choose to handle it, lead management tools can help.
Consumer behavior changes constantly, and so do opportunities for lead generation. That’s why it’s important to periodically revisit your strategies for capturing leads to take advantage of evolving consumer behavior and technical trends. That said, in addition to establishing a strong online presence, referrals, word-of-mouth recommendations, tradeshows, and networking are all still excellent sources of lead generation. But whether you’re contacting with prospective customers in person or online, you’re going to want to keep track of them digitally. We call that lead management. Let’s walk through getting your business started with it, shall we?
Another way to generate leads from social media is to run a contest. Contests are fun and engaging for your followers, and they can also teach you a ton about your audience. It's a win-win. Read our step-by-step guide for growing your email list using social media contests, which covers everything from choosing a platform, to picking a winner, all the way to analyzing your results.
8. Direct-mail lists and fax and e-mail broadcast lists. There are many mailing list companies with databases that target specific interests. Creating a good letter offering a free tape or product sample can generate leads. Always drive them to your Web site. Get to your prospects even faster by broadcast faxing or e-mail blasting. There are professional companies that can help you with this.
While attraction marketing techniques can prove beneficial for a business, it's important to keep a few key points in mind before you use this method of attracting customers. For one, if a business owner tells lies and makes misrepresentations about how the product has bettered his own life, it can lead to legal problems and mistrust of the organization as a whole. Also, when teaching this marketing technique to new sales associates, the business owner has an obligation to address moral and ethical issues to protect the company's integrity.
At the same time, when you place positivity into marketing presentations, visitors might not catch onto the enthusiasm needed for any type of entrepreneurial risks. This same idea is associated with any presentations that you will be making in person. You want to maintain positivity in your presentations and messaging, but at the same time you need to temper positivity with a reality-based insight in regard to challenges and hurdles that can arise from these opportunities.
Brian has 11 years of internet marketing experience under his belt, but the first 3 years of his career were spent in zero profit because he was not branding himself. After learning and implementing the secrets he's put inside of MyLeadSystemPRO, Brian's achieved a top earner position in 2 different companies, one of which he held the #2 position in a MLM top tier-direct sales company, personally sponsored over 160 reps, has generated 150+ leads per day consistently, and his best month in the industry has been just under $100,000.
Good content marketing entertains and informs with blog articles, social media posts, and other bite-sized content that adds something to readers’ lives and draws them to your brand. Small businesses in particular should remember that with a little know-how, a single piece of content is easily repurposed as a mini marketing campaign (or even a killer sales deck). Why constantly reinvent the wheel when you can keep riding the ones you’ve already made?
With the perennial boom and bust cycle of the American job market, there are always going to be people who have decided that they’ve had enough and they want to strike out on their own, trying to be their own boss. These people, known as business opportunity buyers or simply opportunity leads are hungry for ideas and turn key businesses that they can buy into in order to create their own success.
You also may want to consider internal factors, like making sure all of your sales reps have hot leads to work, rewarding top-performing reps with the most promising leads, or other strategies that work for your business and culture. Different sales organizations distribute leads differently, but however you choose to handle it, lead management tools can help.

"The number of Cyberchondriacs has jumped to 175 million from 154 million last year, possibly as a result of the health care reform debate. Furthermore, frequency of usage has also increased. Fully 32% of all adults who are online say they look for health information "often," compared to 22% last year." said Harris Interactive in a study completed and reported in August 2010 with demographics based in the United States of America.[5]

What this means for network marketers is that they no longer need to attempt to convince consumers to trust products that they may never buy or a company that they have never heard of. Instead, attraction marketing involves getting consumers to trust the individual behind the business and their abilities in guiding customers towards optimal results along with the best business enterprise information.


When you keep everything clean-cut all the time and you ensure you have a personal appearance of quality, this will match up to a professional appearance for your marketing materials and web pages that you put out. When thinking about attracting others that are entrepreneurial in their nature and your attempts to get these individuals to sign-up with your program. You will find that if you maintain a professional appearance at all times, it really will boost your opportunities.
Being clean-cut at all times applies to your personal appearance as well as the appearance of your web properties and marketing materials. If you are trying to attract entrepreneurial individuals to sign up for a home-based knife-sales program, for example, you are likely to make a deeper impression if you are dressed like a successful professional than if you dress like an average Joe. Similarly, a polished and elegant website can exude an image of success, luring potential clients to dig deeper into your marketing messages than they would with a cluttered and clumsy design.
Many MLM companies recommend starting with a list of 100 people you know, called your warm market. Although it's not a bad place to start when looking for customers and business builders, the technique could also backfire and get to the point where you're annoying friends and family. You're better off spending your time finding people who are interested in what you've got rather than trying to convince your commuting buddy to sign up when he doesn't want to.
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