Gone are the days that a marketer only relied on outbound techniques like trade shows, cold calling, and advertisements to get leads. Today’s buyer is in control. According to Forrester, buyers seek out three pieces of content about a vendor for every one piece sent by a marketer, and for every one piece sent by sales.  Because of buyer self-education, your job as a marketer is to be heard through the noise and come up with new ways for leads to find you. To be a marketer in today’s world, you need a solid grasp of inbound in order to truly amplify your lead generation impact.
Direct Mail. “Just like each of the above all on their own could be a standalone marketing campaign to feed your business enough leads forever, this could as well. You can generate these letters and target all kinds of lists, so you can get very specific and never ever run out of potential campaigns. I use melissadata.com for my lists, but there are many companies that can and will sell you lists. I then use a done-for-you service.  They create, print, stamp and send to us to drop in the mail. It cannot get any easier than that. These letters we use are in hand written font and made to look like you wrote it out on a yellow pad of paper. They're mailed in invitation- type envelopes so they get opened and not tossed in the waste basket.”
When you’re brand new, starting with your warm market and then moving on to the traditional MLM marketing techniques is usually a good route to go. But eventually you’ll go through your warm market list and run out of people to call. Eventually you’ll get to a point where you’ll want to move the business away from you so that you can literally do whatever you want whenever you want (TRUE time freedom).

ALL businesses, especially network marketing companies, come and go all the time. 90% of businesses don't survive the first year in ANY industry. And we've seen all too many horror stories of MLM companies changing their compensation plans overnight, which leaves entrepreneurs like you and me with zero income for our families. Build your business on concrete, not quicksand... Brand YOU.
Good lead management software offers a variety of ways to automate scoring, and manage and route leads based on whatever combination of factors works for your business. From lead qualification criteria and assignment rules to automated reports on pipeline status and sales team performance, today’s lead management systems offer flexibility and scalability to grow with your business. 
As a last resort, you could try cold calling by phone. This is probably the most depressing and soul destroying activity on the planet. Even if you get past the usual questions such as ‘If you’re selling something – I’m not interested’ and ‘How did you get my number?’ you need a really slick and professional script and the ability to recognize and avoid lonely old ladies who just want to interact with someone, anyone, in fact.
The foundation that you need to lay within yourself has to do with your mindset. You have to see the life that you want to have and allow that to permeate your thoughts on a regular basis. If you actually believe that you don’t deserve to have a better life, then that is exactly what you will always have. If you allow the people around you to tell you that you need to do what everyone else is doing in order to protect your financial future, you will probably cave in to that way of thinking, and end up just like them.
The basics we've gone over in this blog post are just the beginning. Keep creating great offers, CTAs, landing pages, and forms — and promote them in multi-channel environments. Be in close touch with your sales team to make sure you're handing off high-quality leads on a regular basis. Last but not least, never stop testing. The more you tweak and test every step of your inbound lead generation process, the more you'll improve lead quality and increase revenue.
Cost per click advertising (e.g. AdWords, Yahoo! Search Marketing) overcomes this problem by charging advertisers only when the consumer clicks on the advertisement. However, due to increased competition, search keywords have become very expensive. A 2007 Doubleclick Performics Search trends report shows that there were nearly six times as many keywords with a cost per click (CPC) of more than $1 in January 2007 than the prior year. The cost per keyword increased by 33% and the cost per click rose by as much as 55%.
"The number of Cyberchondriacs has jumped to 175 million from 154 million last year, possibly as a result of the health care reform debate. Furthermore, frequency of usage has also increased. Fully 32% of all adults who are online say they look for health information "often," compared to 22% last year." said Harris Interactive in a study completed and reported in August 2010 with demographics based in the United States of America.[5]
Lead generation is very important for the growth of a business. The buying process has changed and marketeers need to rethink and refocus their efforts in order to stay relevant. If people demonstrate to you that they are interested in your business, when you go to contact them about your offering they are no longer a stranger– but rather a true sales prospect who has “told” you they are interested in your product or service.

The term was marketed by Mike Dillard (not the original creator of the concept, but I digress), who essentially mastered the skill of copywriting and utilized that skill to build a massive 8 figure business in network marketing (most of the income was from the sale of info products, I could not validate Mike's income in Xango, his primary business opportunity).

In any kind of business, especially online-based businesses, relationships are everything. Whether it’s a brand new customers or someone who has been a customer for years, the relationship you have with them or wish to have is crucial to your success. This brings us to another benefit of attraction marketing. It can help you cultivate new relationships and build rapport with new customers.


If you want to build a list of qualified prospects and increase your chances of making sales to them in the future, then you need to focus on creating an attraction marketing campaign. You can create a campaign with the sole purpose of building an email list of subscribers who will eventually express even more interest in whatever you’re marketing. Even if you don’t offer products/services, you can still benefit from having a huge email list. There’s an old saying about the money being in the list, and this still holds true today.

The best attraction marketing systems will achieve 4 things. The 1st is that it will continuously attract endless supplies of quality based leads. The 2nd part of these systems is to create relationships with the leads. While the 3rd, allows the network marketer to generate and income off the leads and the 4th part of these systems is the process of duplicating in getting others to join in on the same opportunity.


"The number of Cyberchondriacs has jumped to 175 million from 154 million last year, possibly as a result of the health care reform debate. Furthermore, frequency of usage has also increased. Fully 32% of all adults who are online say they look for health information "often," compared to 22% last year." said Harris Interactive in a study completed and reported in August 2010 with demographics based in the United States of America.[5]
Once you are ready to buy leads, understanding which lead product is best for you is the next step. Are you interested in calling leads when their interest is at their highest? Then you will want to purchase Real time leads. Are you just getting started and want to get a lot of practice and build your list with a lesser investment? Then, the discounted, aged leads may be better. Test them out and see what works best for you.
If you have a personal blog, then that’s the best place to post your MLM success story. Aside from the picture of the cars and cheques, you can even include a short write-up on the story behind the success! Then this article is what you can share on your Facebook wall.  The best way to ‘sell’ on Facebook, is to take them out of Facebook and into your own territory (i.e. your blog/website).
Content - Providing high-quality content in exchange for contact information is a common practice in lead generation. This content can be anything from a white paper or infographic to an ebook or exclusive video. The idea is to entice the user with a piece of useful content that is relevant to your business and require them to provide their contact info before they can get access to the content.
Lead scoring is a way to qualify leads quantitatively. Using this technique, leads are assigned a numerical value (or score) to determine where they fall on the scale from “interested” to “ready for a sale”. The criteria for these actions is completely up to you, but it must be uniform across your marketing and sales department so that everyone is working on the same scale.

A lot of people turn to attraction marketing because of how easy it is to get started with it, but also because of how affordable it is. In fact, if you do things right, you don’t have to spend much money at all. Do bear in mind that many attraction marketing methods may require a little bit of money and other methods can be done for free or you can spend money on them. Generally speaking, this type of marketing is affordable and just about anyone should be able to get started with it without spending a substantial amount of money.


Another way to generate leads from social media is to run a contest. Contests are fun and engaging for your followers, and they can also teach you a ton about your audience. It's a win-win. Read our step-by-step guide for growing your email list using social media contests, which covers everything from choosing a platform, to picking a winner, all the way to analyzing your results.

The most important thing that you can do for yourself is get started with a good list of qualified MLM leads. Whether you are in search of fresh or aged leads, we can help you. We are one of the largest supplier of qualified MLMs leads on the internet. When you work with us, you will be certain to receive a list of some of the most serious and enthusiastic prequalified prospects who can be relied upon to have a much higher rate of response than the average list.
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